The Institute for Democracy and Mediation in partnership with Agritra Vizion held a training event entitled “Branding Product and Regional Branding” in Peshkopi on 04-05 April 2013. The event was held withtin the framework of their project “Branding: Paving the Path for Promoting and Protecting Local Products in the Cross-Border Region”. This was the second training event in a series of events aimed at building the capacity of the administration of the local and regional institutions in Dibra, local and regional producers, representatives of the National Authority of Food, Regional Directorate of Agriculture, specialists of rural extension, and civil society organizations at a local level.
The long-term goal of these training events is to establish and strengthen capacities and skills to further manage and coordinate the process of building a regional image and promoting as well as branding local products. In addition, the training is aimed at building management and marketing skills and promoting an active and innovative marketing approach for structural changes at a regional level.
The training event was facilitated by distinguished Albanian experts and it was attended by 32 participants. In contrast to the first training event which was focused on the European legal framework and practices, the second training event was focused on the Albanian legal framework and procedures. More specifically in relation to trademarks and geographical indications and promotion and marketing strategies of the typical products of Dibra, such as jufka, apples, cheese and forests’ fruits. Trainers shared with the participants Albanian case studies about the protection of local and regional products from other areas of Albania.