In the Western Balkans, media often serves political interests instead of truth, jeopardizing democracy and perpetuating disinformation. #CheckitFirst, launched by ARTICLE19, addresses this challenge by advocating for ethical journalism in BiH, Kosovo, Montenegro, and Serbia. By collaborating with journalists and media professionals, the campaign aims to enhance the accuracy of news reporting and promote media literacy among the public. Through truthful, impartial reporting, journalists contribute to dismantling disinformation and fostering a more democratic society. ARTICLE19’s initiative empowers journalists to create content that upholds integrity, honesty, and impartiality, thus creating a media landscape where truth prevails over political agendas. This effort is crucial for building trust in the media and safeguarding democratic values in the region. Find more about the campaign here.
Source: ARTICLE 19