The media does not report enough about NPOs and their activities, and when they report it is rare, scathing, insufficient, on a small scale, and without going into substance. This is how most organizations in the region, and beyond, will describe their relationship with the media. To overcome this problem, it is necessary that organizations first inform and educate the media and then the general public about their work and bring their mission closer to them. Communication and good cooperation are key in this process. Read more here.
Source: Srbije daruje