In its publication, ECNL explains that the digital revolution and artificial intelligence (AI) provide new horizons for philanthropy. Digital technologies are used throughout fundraising, starting from promoting the beneficiary organization or cause, identifying the target groups, storing their data, reaching out to them, and processing the donation. AI -intended as machine-learning algorithms -and automated decision-making can help fundraisers identify and reach out to specific parts of the audience, craft the messaging in a particular way, communicate through chatbots, and run campaigns across borders effectively. The pandemic also required CSOs to move offline fundraising to the online world. Besides mobilizing financial resources for social good, crowdfunding platforms contribute to greater transparency and connectivity by donors and beneficiaries. Read more here.
Source: ECNL